Sunday, April 2, 2017
It's All in How You Say It
Then I changed how I worded it.
Instead of saying our feature is "soft shell dungeness crab then going on to explain a little about it like where it is from etc..
Now I say " soft shell Pacific Coast dungeness crab." Why this works better is because I think the first one is kind of generic sounding while the second one adding Pacific Coast in the middle gives it a more emotional appeal. Like yeah the Pacific Coast...
Sometimes when you are featuring an entree it may come down to how you word it. In the second example I rarely need to go any further to sell it. The first example still left a lot of questions to be answered.
In this case less is more and I am selling more of it. Wording is important make no mistake about it. We have to appeal to the emotion of whatever it is we are selling to get people interested.
Radio talk show host of "The Hospitality Industry News Network" and author of "You Only Live Once" about his early years traveling around and working on ships and foreign countries Steven blogs about his thoughts on the restaurant industry as he sees it today.
Check out his web site at www.stevennicolle.com for more information.