Monday, October 26, 2015
What I Learned on Today's Show
I found some nuggets of information that I would like to pass on.
First of all there is still a place for direct mail but instead of just doing a mass mailing first seek out your target market. Find out their addresses and names. Give the direct mail a personal touch so people will see their name and instead of tossing it out right away they will actually read it.
You can target your market first of all by knowing who they are then going to a target market company and getting a list of qualified people.
Direct mail still works. Just personalize it and mail then give the recipient something to make them come through your door.
Email comes later.
To listen to more nuggets of marketing wisdom click here
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Enjoy the show!
Radio talk show host of "The Hospitality Industry News Network" and author of "You Only Live Once" about his early years traveling around and working on ships and foreign countries Steven blogs about his thoughts on the restaurant industry as he sees it today.
Check out his web site at www.stevennicolle.com for more information.