Lookin' Good at 58

Monday, October 26, 2015

What I Learned on Today's Show

Nick Fosberg had great information on the show today. All about how to get restaurant customers in the door, then turning them into loyal customers all while keeping the marketing dollars down.

I found some nuggets of information that I would like to pass on.

First of all there is still a place for direct mail but instead of just doing a mass mailing first seek out your target market. Find out their addresses and names. Give the direct mail a personal touch so people will see their name and instead of tossing it out right away they will actually read it.

You can target your market first of all by knowing who they are then going to a target market company and getting a list of qualified people.

Direct mail still works. Just personalize it and mail then give the recipient something to make them come through your door.

Email comes later.

To listen to more nuggets of marketing wisdom click here

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Enjoy the show!

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